About Us
We take immense pride in our independence and our reputation as one of the UK’s leading food and drink sales consultancies.
Our focus has always been on driving distribution and developing sales for our clients with a tailored approach.
We constantly innovate to provide solutions that add value to our clients’ businesses, which is why we have such long-standing partnerships with many excellent brands.
With a wealth of market knowledge and expertise gathered over more than four decades, we understand the intricate nuances of the business landscape and have honed the art of being in the right place at the right time. Our strength lies in building strategic partnerships rooted in trust and reliability, allowing us to craft tailored solutions that align with your brand’s values, market position, and unique goals.
Graeme Clark
CEO
Graeme Clark is a seasoned entrepreneur with over three decades of experience in the UK’s food and drink landscape. With a deep understanding of wholesale, convenience, and foodservice, he’s recognised for his forward-thinking approach and ability to drive meaningful change.
Having joined as the company’s very first team member in 1996, Graeme acquired the business in 2006, keeping it proudly family-owned. As CEO, he has guided its evolution into a progressive, client-first enterprise, known for agility, innovation, and long-term vision in a fast-moving sector.
Fergus Aitken
Head of Sales and Marketing
With five years of frontline experience in food and drink, Fergus Aitken brings enthusiasm, clarity, and a high-energy approach to commercial growth. From the outset of his career, he’s cultivated strong networks across the wholesale, convenience, and foodservice landscape – earning a name for his approachable style and clear commercial instincts.
Fergus thrives on helping brands stand out and scale up. Whether launching new products or developing partnerships, he brings pace, creativity, and a sharp eye for opportunity – always focused on building momentum and driving performance.
Kenny Magee
Head of Commercial Operations
Kenny Magee brings a results-led mindset and a wealth of experience from the FMCG and Beverage industries. Known for his reliability and depth of knowledge, he has built long-standing partnerships across Wholesale, Impulse, and Convenience sectors.
Kenny combines operational precision with commercial awareness, ensuring delivery is always aligned with strategy. He thrives in fast-paced environments and is valued for his calm leadership, practical problem-solving, and ability to keep both people and processes moving forward.
Integrity and Independence
Our focus has always been on driving distribution and developing sales for our clients with a tailored approach. We constantly innovate to provide solutions that add value to our clients’ businesses, which is why we have such long-standing partnerships with many excellent brands.
Market Knowledge and Expertise
Our specialisation lies in being in the right place at the right time. With over four decades of experience, we understand the intricacies of the business and where to drive it. We track sell-out data to find the best route to consumers by working closely with wholesalers and retailers.
A Results-Driven Approach
At WBM, our approach has been to help brand owners realise the full potential of their food and drink brands for almost 50 years. We understand the importance of being results-driven. We believe in representation only when we are confident that we can achieve the desired results.
Strategic Partnerships
Our reputation for trust and reliability has allowed us to build strong, stable relationships. We understand the psychology of customers and consumers in our market, and we know what works. Our strategy is simple: we use a tailored approach that takes your brand values and market position to build a plan that best fits your goals and resources