Welcome to WBM – Elevating Your Brand to New Heights

At Wholesale Brand Management (WBM), we have a rich history spanning almost 50 years. Founded in 1975 as Scot Serve, we’ve evolved and expanded our reach to become a dynamic force in wholesale and convenience brand management.

Welcome to WBM – Elevating Your Brand to New Heights

At Wholesale Brand Management (WBM), we have a rich history spanning almost 50 years. Founded in 1975 as Scot Serve, we’ve evolved and expanded our reach to become a dynamic force in wholesale and convenience brand management.

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Our Core Focus: Your Brand's Success

Our core mission remains unwavering—to help food and drinks brands thrive in the competitive landscape of wholesale. As a family-owned business, we take pride in our ability to represent quality brands with professionalism, reliability, and a tailored approach.

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Transforming Distribution

We’re not just about managing brands; we’re about propelling them to new heights. From the warehouse to the store shelves, we orchestrate every step of your brand’s journey. Our commitment to tracking sell-out data, implementing effective merchandising solutions, and customer planning ensures your brand’s long-term growth.

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Innovation Meets Experience

Our journey has been defined by innovation, powered by our decades of experience. We combine the best of both to provide exceptional service to our clients. Our data-driven software, coupled with our market insights and experience, ensures that your brand makes informed decisions.

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Your Trusted Partner

As an independent company, we are fiercely committed to your brand’s integrity. We never compromise on our values or yours. Our relationships with clients and partners are built on trust, and our dedicated team is your ally every step of the way.

A TAILORED SOLUTION

Your brand is not the same as everyone else’s and neither should your strategy to market.

At WBM, we work with you to develop a strategy that best fits your brand, objectives and budget to maximise your exposure.

Our dedicated team will then execute your strategy taking care of your brand at every stage of the process.

Our Services

With almost 50 years of experience, we are constantly innovating to ensure we offer solutions that add value to your business. Through the following services, we will work with you to develop a bespoke strategy ensuring that your brand gets the best representation and treatment at every stage, adding value and increasing ROI.

Consultancy

Using our category insight data and extensive knowledge of the UK market, we can advise or work with you to develop the best strategy and execution for growing your brand.

Retail

Driving sales from wholesale to the retail customer ensures consumer visibility, this is a crucial step in the RTM chain. We can manage your brand every step of the way from warehouse to store shelves ensuring the distribution gains we achieve turn into physical consumer sales.

Wholesale

With relationships across the UK wholesale sector, we are experts at getting your products in front of consumers in order to grow your brand. Using our bespoke digital system, we can provide category and competitor insight to help with strategic decision making.